How Web Developers Should Choose The Image Format

The selection of image format determines the speed of a website. This is exactly why web developers should choose image formats very carefully. Various types of file formats can be found, but not all of them are appropriate for all the projects you are handling. Each format has advantages and disadvantages, and you must know about them so as to find the right type for image.

For web developers, it is vital to keep few points in mind while choosing the image type:

  • It should be small in size.
  • It must not affect the speed of the site.
  • The quality of image must not be affected.
  • It must support all browsers.

Although, there are various types of image file formats but three of them are the most prevalent of all. They are – JPEG, GIF and PNG. JPEG is basically used for photographs, because of its support for unlimited color palettes. It allows huge compression resulting into smaller file than any other file type, an ideal option for web developers. GIF on other hand are the best fit for simple graphics, logos and animated images, because of its limited to 256 colors. However, it is not largely preferred for the reason that they are more likely to get affected by virus. PNG is another format that is mainly used for transparent images. It is a format of modern era and is basically the hybrid of JPEG and GIF which has tremendous advantages over the other formats, still at times JPEG and GIF seems to be a better option, depending on the type of project. So, it is vital for all the web developers to choose the file format that goes well with their requirements.

Why Relying On Social Networking Is Bad For Online Marketing

In this day and age, where Facebook and Twitter reign the online world, many online marketers are tempted to base their strategy solely around social networking and forget about all other methods. But, whilst social networking can be highly beneficial for an online marketing strategy, it should not make up the entirety of your campaign.

Many businesses will look at “Likes” or “+1s” or “Retweets” as a sign of online marketing success – but how do these figures translate into sales? You may have a few thousand fans who, you can assume, have bought from you in the past, but who is to say that they will buy in the future? They may have only needed to use your product once, and liked it because it worked, but what is the point in marketing to people who will never purchase again?

Another problem that arises when relying solely on social networking for implementing an online marketing campaign is that you are only advertising to a niche group of people. Believe it or not, but not everyone has a Facebook or Twitter account. What about the young teenagers who are too young to sign up for accounts on social networking sites, or the older demographic who aren’t overly computer literate? By focusing your campaign solely on social networking, you are neglecting to advertise to a large number of people.

Whilst there is absolutely nothing wrong with using social networking as a part of your online marketing campaign (in fact, it is highly recommended for getting potential customers to interact with your brand) it should not be your only form of online advertising. You must remember those people who are not on Facebook or Twitter, and include other marketing campaigns that cater to them as well.

How Web Designers Can Use Psychology To Improve A Website

It is no secret that psychology is useful in a range of industries, not just in the realm of science and counseling, but have you ever considered that it would be beneficial for a web designer to have a basic knowledge of some elements of psychology? Understanding how the human mind works can go a long way to ensuring that a designer is creating the best designs possible.

Web Design

Essentially, people will visit a website much for the same reason that they would enter a store or a business – they want to buy or achieve something. Perhaps they are researching a company or a product, or they want to learn how to do something – either way, it is the job of the web designer to ascertain the reasons why people will visit their website and to create the pages accordingly.

Just because someone has visited your website, however, doesn’t mean that they are definitely going to employ your company or buy your products. So, how can a web designer make them do this? Most commonly, through the use of psychological persuasion. You can do this through including a page for testimonials, or making the site ‘likeable’. This will help to compel potential clients or customers to take your business seriously.

A more recent psychological approach for web designers is that of neuro science, mostly for the images that they include on their website. If a website increases the stress of a user because it is too confusing or complex, they are less likely to return or engage with it.

By looking at the areas of websites that could benefit from some psychological understanding, web designers can hugely improve the turnover rate and the usability of their designs.