Last week, it was announced that the Information Commissioner’s Office (ICO) had taken action against search engine giant, Google, in regards to their compliance with the UK Data Protection Act. The ICO have stated that their reasoning for the legal action is because Google has not made it clear how user data will be used in their privacy policies.
The ICO is not the only European data authority that has made complaints; this action is actually the result of a coordinated effort with the 27 other data protection authorities present across the continent. This is also not the first time that Google has fallen foul of European data protection authorities – in 2012, they illegally collected data using their Street View cars.
If Google fail to update their privacy policies to make them more clear about how the user data collected will be used across all of their products, however, the ICO will not hesitate to take formal enforcement action.