Using social media in your marketing efforts can really small businesses that are looking to further their reach to more customers. Your customers are constantly interacting with brands through social media – therefore, having a strong marketing plan and presence on the web is key to tapping into their interest. If implemented correctly, such a strategy can bring success to your business.
Start with a Plan
Before you begin creating a campaign, consider your business’ goals. Hold a brainstorming session – what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to your audience with the campaign?
Develop your Goals
Social media marketing can actually help with a number of goals, such as:
▪ Increasing website traffic;
▪ Building conversions;
▪ Raising brand awareness;
▪ Creating a brand identity and positive brand associations; and
▪ Improving communication and interaction with key audiences.
Here are some tips to keep you on the right track across your campaign:
▪ Consider keyword research and brainstorm content ideas that will interest your target audience;
▪ Ensure that you’re offering valuable information and create a variety of content (images, video, etc);
▪ Blogging is a great tool that lets you share a wide array of information and content with readers;
▪ It’s always important to keep an eye on your competitors (they can provide valuable data); and
▪ Measure your success using analytics (know which platforms to focus on and which to abandon).
Know your Platform
We’ve put together a brief overview for each of the main platforms:
▪ Facebook – visuals are a key aspect of the experience, so pay attention to the layout, and keep your tone light and friendly.
▪ Google+ - take advantage of Google+ circles to segment your followers, or try hosting video conferences with Hangout.
▪ Pinterest – the image-centred platform is ideal for retail and is a great way to showcase your product offerings.
▪ Twitter – mix up your official-related Tweets with some fun and quirky anecdotes, and be sure to retweet things said about you!
▪ LinkedIn – encourage customers or clients to give your business a recommendation, which make you appear more credible.
▪ YouTube – instead of focusing on creating a viral video, focus on creating useful, instructive ‘how to’ videos.
If you’re interested in including social media in your marketing campaign, we hope that the information provided above has given you enough to get started on putting a plan into place. If you lack the experience and know-how to create such a campaign, we highly recommend employing the services of a professional – they’ll be able to manage your online presence for you.