With social media networks continuously updating their platforms and new digital marketing trends being introduced all the time, staying on top of the latest industry developments is a must for any marketer who wants to be worth their weight in gold. To help you prepare for the changes that have already occurred and that are still to come, we’ve taken a closer look at 2018’s top 5 trends:
1. Chatbots are Taking Over the World
It’s high time that we start thinking about social media bots. ‘Chatbots’ have been around for years, but they’ve seen some big artificial intelligence improvements of late. At the present time, chatbots are mostly used for customer service purposes with a large percentage of Millenials giving the technology a go.
2. EU Crackdown on Data Collection
This year, the European Union (EU) is getting serious about companies collecting consumer data. On the 25th of May, the General Data Protection Regulation (GDPR) will come into effect – is your company prepared? Keep in mind that this is applicable to any company that collects data on EU citizens, regardless of where you’re based in the world.
3. Social Media Influencers become more Influential
To relieve the pressure of competing with rival brands, digital marketing teams are looking to develop long-term relationships with key social media influencers. Authenticity is also important – consumers can easily detect collaborations that seem forced, so focus on building organic relationships with influencers that mesh with your brand.
4. “Stories” are the New Art of Storytelling
Constantly growing in popularity, it’s becoming more difficult for marketers to ignore social media “stories”. In short, the feature captures the best moments from the day and most will vanish once a certain period of time has passed. Snapchat, Instagram and YouTube are already using their own versions with WhatsApp and Facebook set to join in
5. Video is On Demand and In Demand
Nothing on social media is quite as eye-catching as some good video content. Plus, there’s a huge variety of formats that video content can take, from 360-degree videos to live streams. This gives marketers some serious flexibility in their campaigns. Just remember that mobile should always come first – 90% of Twitter video views are on mobile devices.
We are confident that all of these top 5 digital marketing trends will shape the social media and digital marketing landscape for 2018 – to ensure that your brand remains ahead of the curve, you’ll need to jump on the bandwagon now. Whether you’re interested in introducing chatbots to help with customer service or using Stories to introduce a new product, ensure that you keep an eye on all developments.