It happens to the best of us – we get so caught up in the excitement and costs of a new website that we just want to share it with the world and ensure that we actually get some visitors. Some of the online marketing techniques that people implement, however, tend to do more harm than good. These are the top 5 techniques that you should avoid at all costs:
- Unsolicited bulk emails – It doesn’t matter whether you sent out these emails with good intentions or not, unsolicited mail is labeled spam and you could end up with a blacklisted server.
- Black hat SEO – Some people think using black hat (unethical) SEO is a great way to shoot them to the top. This can, however, result in blacklisting and even bans for your website.
- Dishonest promotions – Yes, offering free stuff is a great way to get people to your website. Doing so through a fake online marketing campaign, however, is a great way to send them away.
- Excessive link placement – Many people try to add their links to as many forums, blogs, discussion boards and so on as they can. You must, however, only post links on sites that are relevant to yours.
- Promote half-finished sites – Don’t bother trying to market your website until it has been completely finished and made live. Promoting something that has been untested can really turn users off.
For some strange reason, there are still plenty of online marketing experts and companies out there that think the above techniques are fine to use in the promotion of their new website. Unfortunately, this is why there are plenty of websites out there that are getting penalized or just being blocked entirely; don’t let your site become one of them!