If you own a small business, we are sure that you have already realised that traditional marketing can be a real drain on your funds. If you are looking for ways to connect with a wider audience, we think that social media marketing could be just the solution! We have shared seven steps that you should take to ensure that your social media strategy works for you.
- Do your homework
Social media is all about connecting with your audience on a genuine level, so you should start by defining your audience. Determine three main marketing messages that you want to convey to your audience.
- Coordinate your channels
Treating each social media platform as a stand-alone campaign will limit your success. Prominently display your social icons in the header or sidebar of your website, integrate live feeds and include share buttons.
- Always start small
Whilst you might be excited to jump right in, social media takes time and energy. Start small and with a manageable load – start with one or two platforms and dedicate a block of time each day to work on your strategy.
- Listen and share
Be sure to respond to comments, mentions and feedback – even if they’re negative. To avoid getting bogged down, file away content that you think will be interesting to share so it is easy to find at a later date.
- Create daily plans
Make a list of the activities you plan to do each day – comment on and/or link content on three Facebook pages, tweet and re-tweet three to five times per day, and join groups to target specific demographics.
- Boost with advertising
If you want to accelerate your social media performance, it’s worth looking into paid advertising options. Facebook, Twitter and LinkedIn all offer paid or sponsored advertising options to get your brand out there.
- Lather, rinse, repeat!
This last step is actually the most important – make sure you measure and analyse your results. Google Analytics is a great for this, and make sure you regularly take a step back to assess how things are working.
Whilst using social media in the promotion of your startup or small business is certainly going to be beneficial, it is important to think of it as a marathon rather than a sprint. It’s going to take time to set up your campaign and then to see results, but if you are organised and persistent you will start reaping the benefits very shortly. We wish you luck in your social media endeavours!
It feels like 2014 has only just begun, but already Brian (owner of social network, Blog Engage) has announced their first guest blogging contest for the year.
The general idea is pretty simple – all they are asking is that interested parties post a guest blog on the Blog Engage website and then promote it as much as possible. Those bloggers with the most social activity and comments on their blog at the conclusion of the competition will win a share of US$500.
It also gives Brian and the team at Blog Engage a chance to thank the sponsors of the contest (a full list can be found below) without whom this wonderful prize would not be possible.
Go Garden Guides
Just Gardening Fun
Earth Care Greenhouses
The contest runs from January 10 until February 15 with the winners drawn and notified on February 28. In between the competition closing and the draw date, entrants are still able to collect as much promotion as they can.
These days, the interest in social media is continuing to grow at exponential rates and it is important that your business is taking advantage of this by making brand-oriented accounts on some of the more popular platforms, such as Twitter and Facebook. To help you out, here are some tips that you can use to make your website social media friendly:
- Killer Content
Have you ever heard the saying ‘content is king’? Whilst this is true of anything that you upload to the internet, it is especially true of social media, as you need to stand out from the crowd. Ordinary content won’t cut it anymore because there is simply too much out there.
- Social Buttons
Users expect convenience when they browse the web; they want to be able to share things they like or find interesting through their social media channels as easily as possible. This is why your website should include buttons (such as ‘like’ and ‘tweet’) to streamline this.
- Social Content
Whilst social media platforms are built with the intention of connecting people, you can actually take a similar approach with your website. Why not incorporate a blog section where users can post comments? Or post your advertising material on Facebook to see the reaction?
- Titles & Images
You need titles that are eye-catching and straight to the point, otherwise users won’t read your content (no matter how interesting or relevant). You also need images that explain the main points of your content in the same kind of tone that you have written in.
Whilst a website does provide you with a foundation for establishing a successful online presence, social media will provide you with an avenue for even wider coverage and more opportunities to connect with your customers. By using the above tips, you can effectively integrate social media with your website and will, hopefully, start to see it working for you soon.
SEO has completely revolutionized the Internet Marketing Domain and has become an indispensable part of online businesses. Business owners all around the world are hiring SEO services for better results, improved ranking and for good web presence. SEO is a broad field which is mainly categorized in to two parts- Black Hats and White Hats. Both these methods of SEO are widely practiced all over the world however it is important for you to select the right method for better results of your business.
Black Hat technique violates Google’s rule to improve your web presence. Black Hat is therefore regarded as an illegal way of improving your web presence, website ranking and other such results. On the other hand, White Hat technique is a much legal and safe way of SEO process. White Hat technique works in a well organized and systematic way by strictly following then Google’s norms and regulations.
Black Hat technique follows unethical SEO methods and low value tactics by cheating the system and harming the search quality. Low-value tactics tend to fade quickly. As Google gets more aggressive, low-value tactics are also getting riskier. These low value tactics of cheating the system does not proves handy in the long run. Once they fail, and they usually do, you have to start over and chase some new low-value tactic.
Whereas, White Hat technique focuses on relevancy and true SEO practices by completely following SEO rules and policies. White Hat technique includes using keywords and keyword analysis, backlinking, link building to improve link popularity and other legal practices. White Hat SEO is extremely popular among businesses who believe in making long term investment in their website. White Hat SEO is therefore regarded as Ethical SEO.