Blog Engage Start Newest Guest Blogging Contest

It feels like 2014 has only just begun, but already Brian (owner of social network, Blog Engage) has announced their first guest blogging contest for the year.

The general idea is pretty simple – all they are asking is that interested parties post a guest blog on the Blog Engage website and then promote it as much as possible. Those bloggers with the most social activity and comments on their blog at the conclusion of the competition will win a share of US$500.

It also gives Brian and the team at Blog Engage a chance to thank the sponsors of the contest (a full list can be found below) without whom this wonderful prize would not be possible.

Contest Sponsors

Sandy "AIDY" Hoffman - Writer. Gamer. Awesome.
Just Gardening Fun
Hydroponic Production
Earth Care Greenhouses
The contest runs from January 10 until February 15 with the winners drawn and notified on February 28. In between the competition closing and the draw date, entrants are still able to collect as much promotion as they can.

The advantage of Informational Content

  • Websites with informative content trends more because near about 50-80% of search queries are informational in nature. Such websites can easily capture the Search market share.
  • The average website has a ratio of 80/20 navigational content to informational content. But Blogs have a higher ratio of 60/40 navigational content to informational content.
  • Informational content largely falls under two categories

1) Time-Limited

2) Evergreen

  • Time limited informational content includes informative blog which covers Facts, News and Current Affairs which gets outdated in a few months. On the other hand, Evergreen content remains relevant for many years.
  • The most popular of the Evergreen content is the “How to” content which should be included in the websites and other posts. For example- How to design a website? How to promote your business through social media? etc.

Content Marketing Campaign

  • The discussion feature in Google allows you to determine that what people related to your industry usually search in Google. To do this, search for a keyword, like [Social Media Optimization]. Then, click on the “More” drop-down menu and select “Discussions.”
  • The time-limited content tends to be more effective at gaining links and attention whereas evergreen content is generally more effective at gaining rankings for specific keywords. Hence the key is to make sure that the type of content is truly helpful to searchers and not just written for SEO.
  • The best way to build audience out of your informative content is by integrating the content well. The content should be easily accessible and therefore it shouldn’t be posted just everywhere. You can consult with your designers and user experience team to determine where it fits best.