How To Make Your Website Social Media Friendly

These days, the interest in social media is continuing to grow at exponential rates and it is important that your business is taking advantage of this by making brand-oriented accounts on some of the more popular platforms, such as Twitter and Facebook. To help you out, here are some tips that you can use to make your website social media friendly:

Social media Marketing News

  • Killer Content
    Have you ever heard the saying ‘content is king’? Whilst this is true of anything that you upload to the internet, it is especially true of social media, as you need to stand out from the crowd. Ordinary content won’t cut it anymore because there is simply too much out there.
  • Social Buttons
    Users expect convenience when they browse the web; they want to be able to share things they like or find interesting through their social media channels as easily as possible. This is why your website should include buttons (such as ‘like’ and ‘tweet’) to streamline this.
  • Social Content
    Whilst social media platforms are built with the intention of connecting people, you can actually take a similar approach with your website. Why not incorporate a blog section where users can post comments? Or post your advertising material on Facebook to see the reaction?
  • Titles & Images
    You need titles that are eye-catching and straight to the point, otherwise users won’t read your content (no matter how interesting or relevant). You also need images that explain the main points of your content in the same kind of tone that you have written in.

Whilst a website does provide you with a foundation for establishing a successful online presence, social media will provide you with an avenue for even wider coverage and more opportunities to connect with your customers. By using the above tips, you can effectively integrate social media with your website and will, hopefully, start to see it working for you soon.

The advantage of Informational Content

  • Websites with informative content trends more because near about 50-80% of search queries are informational in nature. Such websites can easily capture the Search market share.
  • The average website has a ratio of 80/20 navigational content to informational content. But Blogs have a higher ratio of 60/40 navigational content to informational content.
  • Informational content largely falls under two categories

1) Time-Limited

2) Evergreen

  • Time limited informational content includes informative blog which covers Facts, News and Current Affairs which gets outdated in a few months. On the other hand, Evergreen content remains relevant for many years.
  • The most popular of the Evergreen content is the “How to” content which should be included in the websites and other posts. For example- How to design a website? How to promote your business through social media? etc.

Content Marketing Campaign

  • The discussion feature in Google allows you to determine that what people related to your industry usually search in Google. To do this, search for a keyword, like [Social Media Optimization]. Then, click on the “More” drop-down menu and select “Discussions.”
  • The time-limited content tends to be more effective at gaining links and attention whereas evergreen content is generally more effective at gaining rankings for specific keywords. Hence the key is to make sure that the type of content is truly helpful to searchers and not just written for SEO.
  • The best way to build audience out of your informative content is by integrating the content well. The content should be easily accessible and therefore it shouldn’t be posted just everywhere. You can consult with your designers and user experience team to determine where it fits best.

A closer look at the working of white hat and black hat SEO

SEO has completely revolutionized the Internet Marketing Domain and has become an indispensable part of online businesses. Business owners all around the world are hiring SEO services for better results, improved ranking and for good web presence. SEO is a broad field which is mainly categorized in to two parts- Black Hats and White Hats. Both these methods of SEO are widely practiced all over the world however it is important for you to select the right method for better results of your business.

White Hat SEO Vs Black Hat SEO

Difference Between White Hat SEO Vs Black Hat SEO

White Hat SEO

White Hat technique focuses on relevancy and true SEO practices by completely following SEO rules and policies. White Hat technique includes using keywords and keyword analysis, backlinking, link building to improve link popularity and other legal practices. White Hat SEO is extremely popular among businesses who believe in making long term investment in their website. White Hat SEO is therefore regarded as Ethical SEO.

Black Hat SEO

Black Hat technique violates Google’s rule to improve your web presence. Black Hat is therefore regarded as an illegal way of improving your web presence, website ranking and other such results. On the other hand, White Hat technique is a much legal and safe way of SEO process. White Hat technique works in a well organized and systematic way by strictly following then Google’s norms and regulations.

Black Hat technique follows unethical SEO methods and low value tactics by cheating the system and harming the search quality. Low-value tactics tend to fade quickly. As Google gets more aggressive, low-value tactics are also getting riskier. These low value tactics of cheating the system does not proves handy in the long run. Once they fail, and they usually do, you have to start over and chase some new low-value tactic.

SEO- A requisite online marketing tool

Google is the most popular search engine of the internet domain and truly the first choice of people all over the world. Google therefore plays an important role in internet marketing and online business generation. However, Google has framed certain norms and conditions for displaying authentic and relevant sites in its top searches.

SEM

  • Some of the popular marketing strategies used for promoting business worldwide includes Internet marketing, E-mail marketing, Search Engine Optimization. The corporate world has witnessed a considerable growth in the method of promoting business through Search Engine Optimization strategies and it has therefore been an ideal choice of professionals over years.
  • Search Engine Optimization (SEO) is the most popular and an indispensable part of the internet marketing. It has been widely used by companies all over the world for improving their web presence in the internet domain. SEO helps the websites to rank higher in the popular search engines like Google, Yahoo, Bing and among others. Certain popular keywords and phrases relevant to the website content are targeted in the global search domain. SEO allows quality control over the website which helps in building new visitors and new audiences for the website.

Effective SEO strategies help the website to obtain higher ranks in the search engines including higher page ranks. This detailed process improves the overall performance of the website in the internet domain and thereby it helps in the expansion of the business by building new clients. Overall, Search Engine Optimization is the most popular method of generating more traffic from popular search engines and as a result ranking websites higher so that they are easily accessible by users all over the world.