Facebook Announces That Their Graph Search Will Now Include Posts And Status Updates

On Monday, Facebook announced that posts and status updates would now be included in the results of their Graph Search. This will allow users to search for content that includes photo captions, check-ins and comments. Whilst it has only been rolled out to a small group of users to begin with, their feedback will be vital in altering Graph Search before it’s rolled out as a whole.

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The basic operation of Graph Search will remain the same, however, with users only being able to see content that has been shared with them (including content from friends) and posts that have been shared publicly. Users are encouraged to use privacy shortcuts and Activity Log to review who can see the things that they share through their own accounts.

In the Newsroom post announcing the new Graph Search feature, Facebook said that users will be able to “search for topics (they’re) interested in and see what your friends are saying”, “search for posts about a city, place or from a certain time” and “search for posts that (they) want to see again”. Overall, the feature is designed to make the popular social network more enjoyable.

As feedback comes in from the small group of users who have been granted access to the new-look Graph Search feature, it is believed that it will be rolled out to more users. Facebook have also verbalized their commitment to improving the feature continuously in the future. If you would like to learn more, visit Facebook’s Help Center.

Facebook Now Allow Public Posts To Be Embedded

On August 1, Facebook began allowing ‘public’ posts to be embedded on third-party websites. This is a strategy that Twitter originally created in 2010 and one that Instagram recently copied, too. It is believed that this new embedded post function is a result of Facebook trying to embrace the idea of public content, even though its origins lie in private sharing.

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Whilst the embedded function has not been implemented across the whole of Facebook as of yet, you are able to see a preview of it on
5 websites – Bleacher Report, CNN, Huffington Post, Mashable and People. Soon, however, it is expected that we will all be able to see the ‘embed’ option in drop-down arrows on newsfeed and timeline posts.

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And Facebook have revealed that their embedded function will include all the bells and whistles – you will be able to embed posts with text, pictures and video, not to mention like and comment, follow public figures, like pages, and clickable hashtags (which will take you back to Facebook). You will, however, be restricted to public posts only.

Buy why has Facebook decided that their new embedded function is a good idea and the best way forward? Well, one of their basic goals is to increase their footprint on the web and create more in-roads to their website. Basically, they are looking for new and improved ways to draw traffic to the Facebook site, and allowing users to embed posts will help this.

“Let newsmakers embed your content and they’ll look to you for material, likely publish more to you, and you’ll have more content to advertise against,” says Josh Constantine of Tech Crunch. The fact is there’s huge traffic and influence to be had by becoming a source of breaking news and eyewitness accounts. And Facebook is trying to buy into this.

Image Source: Facebook

How To Make Your Website Social Media Friendly

These days, the interest in social media is continuing to grow at exponential rates and it is important that your business is taking advantage of this by making brand-oriented accounts on some of the more popular platforms, such as Twitter and Facebook. To help you out, here are some tips that you can use to make your website social media friendly:

Social media Marketing News

  • Killer Content
    Have you ever heard the saying ‘content is king’? Whilst this is true of anything that you upload to the internet, it is especially true of social media, as you need to stand out from the crowd. Ordinary content won’t cut it anymore because there is simply too much out there.
  • Social Buttons
    Users expect convenience when they browse the web; they want to be able to share things they like or find interesting through their social media channels as easily as possible. This is why your website should include buttons (such as ‘like’ and ‘tweet’) to streamline this.
  • Social Content
    Whilst social media platforms are built with the intention of connecting people, you can actually take a similar approach with your website. Why not incorporate a blog section where users can post comments? Or post your advertising material on Facebook to see the reaction?
  • Titles & Images
    You need titles that are eye-catching and straight to the point, otherwise users won’t read your content (no matter how interesting or relevant). You also need images that explain the main points of your content in the same kind of tone that you have written in.

Whilst a website does provide you with a foundation for establishing a successful online presence, social media will provide you with an avenue for even wider coverage and more opportunities to connect with your customers. By using the above tips, you can effectively integrate social media with your website and will, hopefully, start to see it working for you soon.

Facebook Takes Notes From Twitter And Launches Verified Pages

It appears as if Facebook has taken a leaf out of Twitter’s notebook of success with the addition of a brand new ‘verified pages’ feature, which is designed to give those high-profile accounts an added level of authenticity. Facebook’s inspiration has gone all the way down to the small, blue checkmark that appears next to the profile name. This mark will appear on the pages themselves, as well as in search results and throughout the website as a whole.

Facebook Verified Page

To help its users navigate the new feature, Facebook has added a new section to their help centre that provides information on what a verified profile or page actually is – but it is severely lacking in information on how Facebook verifies that any of its users are actually legitimate. In February 2012, they did launch another verification program that allowed users to verify their accounts using a valid ID; it allowed people to use nicknames.

At the moment, ‘verified pages’ is only being presented to a small group of public figures who have been deemed prominent with large audiences – such as celebrities, journalists, government officials and popular brands. The team at Facebook also say that there is currently no way for users to request to be verified – the social network will approach you if they feel that it is appropriate for you to confirm your identity.

It seems that Facebook are trying to market themselves as a broadcasting channel for media, journalists and celebrities. This new ‘verified pages’ feature, coupled with the subscription one it launched last year, is just proof that they are trying to encourage users to use the social network in the search for news and information on top of using it to connect with people that they know. Only time will tell on whether they are successful in this aim or not.

‘Verified pages’ has already been made live, so why not try searching for some of your favourite Australian celebrities on Facebook to see if you can spot the small, blue checkmark?