Drum Roll Please- Google Just Unleashed Its Penguin 2.0 Update

The wait is over; Google Penguin 2.0 update is live now. Google roll out the next generation of the Penguin webspam algorithm on May 22, 2013. This marks the fourth release of the much anticipated Google’s Penguin Update. Matt Cutts, the head of Google’s web spam team officially announced this update on “This Week in Google” and said that about 2.3% of English-US queries will be impacted by this new generation Penguin Update.

Penguin 2013

Matt Cutts has now posted several details about this recent update in his personal blog. He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.” He wrote-

“We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally.”

Ever since the first Penguin Update on April 24, 2012 which impacted 3.1% of search queries, the fourth Penguin update is expected to impact about 2.3% of search queries. This fourth release is a major change, so big that Google has referred to it as Penguin 2.0 internally. Now since, the Penguin 2.0 update is live; it will be interesting to find out exactly how sites will be affected.

Stevens Greg