Google emerged as a clear leader in the Internet Search Market

Google is undoubtedly the most used and the most successful search engine of the internet domain. Google is widely used all over the world and has always been the first choice of people when it comes to searching information on the internet. The fact that- for two of the past three months, Google has owned 67 percent of the U.S. search market, clearly justifies the Google dominance over the internet domain. This makes Google the most popular and the most used search engine globally. It was reported that Baidu is the second most successful search engine followed by Yahoo and Yandex respectively. Yadex recently overtook Bing to become the fourth most used search engine.

Search Engine Popularity

In November 2012, for the first time ever Google touched the exceptional search market share of 67 percent. Though the search market shares dropped slightly to 66.7 percent in December but then again it bounced back to 67 percent in January. Till date, Google has not faced any stiff competition from its rivals which includes Baidu, Yahoo, Yandex and Bing. Regardless of various TV promotional campaigns of Bing (Google’s closest U.S. rival), it has not maintained a steady growth in the internet search domain. Though Bing reached a new milestone of reaching 16.5 percent of US internet search market but it is still far behind then the popular search engine Google.

The other popular search engine- Yahoo also witnessed a downfall from 12.2 percent in December to 12.1 percent in January. The Microsoft-Yahoo search deal has not been fruitful especially for yahoo as the shares of yahoo went down in January. The Yahoo’s search market share stood at 14.1 percent in January 2012. Overall, Google is truly one of the most reliable and the most popular Search Engine worldwide.

Stevens Greg

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