On August 1, Facebook began allowing ‘public’ posts to be embedded on third-party websites. This is a strategy that Twitter originally created in 2010 and one that Instagram recently copied, too. It is believed that this new embedded post function is a result of Facebook trying to embrace the idea of public content, even though its origins lie in private sharing.
Whilst the embedded function has not been implemented across the whole of Facebook as of yet, you are able to see a preview of it on
5 websites – Bleacher Report, CNN, Huffington Post, Mashable and People. Soon, however, it is expected that we will all be able to see the ‘embed’ option in drop-down arrows on newsfeed and timeline posts.
And Facebook have revealed that their embedded function will include all the bells and whistles – you will be able to embed posts with text, pictures and video, not to mention like and comment, follow public figures, like pages, and clickable hashtags (which will take you back to Facebook). You will, however, be restricted to public posts only.
Buy why has Facebook decided that their new embedded function is a good idea and the best way forward? Well, one of their basic goals is to increase their footprint on the web and create more in-roads to their website. Basically, they are looking for new and improved ways to draw traffic to the Facebook site, and allowing users to embed posts will help this.
“Let newsmakers embed your content and they’ll look to you for material, likely publish more to you, and you’ll have more content to advertise against,” says Josh Constantine of Tech Crunch. The fact is there’s huge traffic and influence to be had by becoming a source of breaking news and eyewitness accounts. And Facebook is trying to buy into this.
Image Source: Facebook