On the 30th of January, Facebook announced that a new standalone news reader mobile app, known as ‘Paper’, would be released in the near future. Whilst it has apparently been in the works for years, the announcement came only 24 hours after Mark Zuckerberg, Facebook’s famous CEO, revealed that they would be releasing more standalone apps this year.
What is it?
Paper will display content from 19 different ‘sections’ (such as sports, tech, pop culture and LOL), which users can choose to subscribe to. Each of these sections features a rotating carousel of images along the top with individual cards and stories below; a user can click on cards or stories that they wish to investigate further. For now, these sections cannot be personalised.
Users will also be given the opportunity to share their own stories on Paper, with anything posted also appearing on their Facebook Newsfeed. The app enables a user to preview what their posts will look like before sharing, ensuring that they are fully satisfied with the appearance. Users will also be able to share, ‘like’ and comment on stories, the same as with traditional Facebook.
It has been revealed that Paper was created by a 15-person team employed by Facebook Creative Labs. This is a broader initiative of the social network whose sole job it is to work on these standalone apps. It has also been announced that Paper sans advertisements, even though Facebook itself has seen quite a lot of success through mobile ads (53% of their revenue last quarter).
According to reports, Paper will be officially launched on the US App Store on Monday the 3rd of February. It will only be available to iPhone users in the beginning and there are not, as of yet, any indications of when an Android or iPad version of the app will become available. Whilst many have argued that Paper could spell the death of Facebook’s traditional app, only time will tell.