If you own a small business, we are sure that you have already realised that traditional marketing can be a real drain on your funds. If you are looking for ways to connect with a wider audience, we think that social media marketing could be just the solution! We have shared seven steps that you should take to ensure that your social media strategy works for you.
- Do your homework
Social media is all about connecting with your audience on a genuine level, so you should start by defining your audience. Determine three main marketing messages that you want to convey to your audience.
- Coordinate your channels
Treating each social media platform as a stand-alone campaign will limit your success. Prominently display your social icons in the header or sidebar of your website, integrate live feeds and include share buttons.
- Always start small
Whilst you might be excited to jump right in, social media takes time and energy. Start small and with a manageable load – start with one or two platforms and dedicate a block of time each day to work on your strategy.
- Listen and share
Be sure to respond to comments, mentions and feedback – even if they’re negative. To avoid getting bogged down, file away content that you think will be interesting to share so it is easy to find at a later date.
- Create daily plans
Make a list of the activities you plan to do each day – comment on and/or link content on three Facebook pages, tweet and re-tweet three to five times per day, and join groups to target specific demographics.
- Boost with advertising
If you want to accelerate your social media performance, it’s worth looking into paid advertising options. Facebook, Twitter and LinkedIn all offer paid or sponsored advertising options to get your brand out there.
- Lather, rinse, repeat!
This last step is actually the most important – make sure you measure and analyse your results. Google Analytics is a great for this, and make sure you regularly take a step back to assess how things are working.
Whilst using social media in the promotion of your startup or small business is certainly going to be beneficial, it is important to think of it as a marathon rather than a sprint. It’s going to take time to set up your campaign and then to see results, but if you are organised and persistent you will start reaping the benefits very shortly. We wish you luck in your social media endeavours!