What Web Development Trends Did We See In 2015?

With 2015 drawing to a close in the next few months, we thought it was time to take a look at the web development trends that emerged and blossomed over the year. We also believe that these trends will continue on into 2016 and beyond, as they’re all about making the user experience more enjoyable. And it’s no surprise – we have seen how user engagement can make or break a website.



  1. ‘Flat’ Design
    A trend that has been gaining momentum since 2014, ‘flat’ design offers a clean and simplified style that is popular because it allows for optimised performance on mobile devices.

  2. Background & Full Screen Videos
    We prefer to watch than to read, so it is much easier to tell your story and create emotion with motion graphics than it is with paragraphs of text. This has resulted in more background and full screen videos.

  3. Mobile Apps & Social Media
    We have actually seen websites become less important, as users are spending more time using apps (such as games) and browsing social media. Content is being shared more and more often on these platforms.

  4. Interactive Webgraphics
    Over the year, we’ve actually seen static infographics be replaced with interactive webgraphics. These allow the user to interact with the content, which builds a more engaging experience.

  5. Micro-Interactions
    Basically, this is the name given to small interactions that help to accomplish a single task (such as posting a status or liking something). These interactions encourage engagement.

  6. Less Coding, Yet More Websites
    We have actually seen a decline in coding because new tools have been released onto the market that allow pretty much anyone to create websites without coding.

  7. Big Images & Video
    The time of carousels and sliders is no more. Instead, we’re seeing a lot more ‘hero areas’ in the form of big images and video. Ghost buttons is another trend that is emerging.

  8. Better Responsive Design
    There can be no denying that responsive design has been a must for a number of years, but now the focus is more on improving performance. Include only the necessary elements and ensure they are optimised.

  9. Functional Web Typography
    The need for more functional, responsive and versatile typography has also become apparent. Whilst designers had already embraced web fonts, larger type and variety has been common over 2015.




So, which of the above web development trends have you incorporated into your website this year? If you haven’t incorporated any or if you feel that there is still some room for improvement, remember that it’s never too late to start. As we mentioned at the beginning of the article, we believe that these trends will continue to evolve in 2016, so what are you waiting for?