As anyone working in the web development industry will be able to tell you, working with Flash is the bane of the internet user’s existence. Whilst Flash can make for highly attractive websites that users are instantly attracted to and want to engage in, they can wreak havoc with a site’s usability and search engine spider readability. So, what is a pseudo-Flash website and why is it so great for developers?
Basically, a pseudo-Flash website is one that has the appearance, feel and characteristics of a Flash website but has instead been built using those friends of web development, HTML and CSS. There are 2 main reasons for this shift from the attractive world of Flash to the equally attractive world of pseudo-Flash:
- Technicalities – it makes search engine optimization (SEO), content management systems (CMS) and device support much easier to achieve.
- Language – web development in the languages of HTML and CSS is much easier to work with.
One of the great things for internet users is that, with pseudo-Flash sites on the rise, there are a number of Flash attributes that are becoming much harder for web developers to implement. One of these is background music – no longer will users have to search the page for the pause or mute button, as music will actually rarely feature on a site.
As with any web development trend, caution must be exercised when it comes time to approach a pseudo-Flash website. For example, ensure that you use self-control; just because your developer can do amazing things with page scrolling and animation doesn’t mean that they should. Instead, consider the audience and user-experience, and you will find your website works much better.