Finally, Google announced a new Panda update adding it to the tally of total 24 Panda updates. The official announcement of 24th Panda update was made on January 22, 2013. A total of 1.2% of English Queries were affected, confirmed and announce by this update. The last update was made on January 21, 2012 which impacted 1.3% of English queries as compared to 0.8% of queries on November 21, 2012.
- It all started in January, 2011 when Google started taking notes of top listed sites with low quality content. Later on, the first Panda update was officially announced on February 24, 2011 which affected about 12% of US results. Since then, continuous updates were performed by Google in order to lower the rank of lower quality sites and return the high quality sites in Google search engine.
- After the first Panda update, there was a considerable growth in the ranking of new websites and a downfall in the ranking of websites with large amounts of advertising. This new change made by Google went global in April, 2011 has affected number of websites till now. Google keeps on changing its algorithm on regular basis as a result there were number of complaints regarding scrapers who are getting better ranking than the sites with original content.
The Panda algorithm of Google uses artificial intelligence to trace low quality websites which are ranked higher in the search engines. This algorithm is specially designed to find similarities between high and low quality websites. However, Google has listed certain norms and guidelines for achieving a good quality site which must be followed in order to get away with the Panda updates.