How To Make Your Website Social Media Friendly

These days, the interest in social media is continuing to grow at exponential rates and it is important that your business is taking advantage of this by making brand-oriented accounts on some of the more popular platforms, such as Twitter and Facebook. To help you out, here are some tips that you can use to make your website social media friendly:

Social media Marketing News

  • Killer Content
    Have you ever heard the saying ‘content is king’? Whilst this is true of anything that you upload to the internet, it is especially true of social media, as you need to stand out from the crowd. Ordinary content won’t cut it anymore because there is simply too much out there.
  • Social Buttons
    Users expect convenience when they browse the web; they want to be able to share things they like or find interesting through their social media channels as easily as possible. This is why your website should include buttons (such as ‘like’ and ‘tweet’) to streamline this.
  • Social Content
    Whilst social media platforms are built with the intention of connecting people, you can actually take a similar approach with your website. Why not incorporate a blog section where users can post comments? Or post your advertising material on Facebook to see the reaction?
  • Titles & Images
    You need titles that are eye-catching and straight to the point, otherwise users won’t read your content (no matter how interesting or relevant). You also need images that explain the main points of your content in the same kind of tone that you have written in.

Whilst a website does provide you with a foundation for establishing a successful online presence, social media will provide you with an avenue for even wider coverage and more opportunities to connect with your customers. By using the above tips, you can effectively integrate social media with your website and will, hopefully, start to see it working for you soon.

Facebook Takes Notes From Twitter And Launches Verified Pages

It appears as if Facebook has taken a leaf out of Twitter’s notebook of success with the addition of a brand new ‘verified pages’ feature, which is designed to give those high-profile accounts an added level of authenticity. Facebook’s inspiration has gone all the way down to the small, blue checkmark that appears next to the profile name. This mark will appear on the pages themselves, as well as in search results and throughout the website as a whole.

Facebook Verified Page

To help its users navigate the new feature, Facebook has added a new section to their help centre that provides information on what a verified profile or page actually is – but it is severely lacking in information on how Facebook verifies that any of its users are actually legitimate. In February 2012, they did launch another verification program that allowed users to verify their accounts using a valid ID; it allowed people to use nicknames.

At the moment, ‘verified pages’ is only being presented to a small group of public figures who have been deemed prominent with large audiences – such as celebrities, journalists, government officials and popular brands. The team at Facebook also say that there is currently no way for users to request to be verified – the social network will approach you if they feel that it is appropriate for you to confirm your identity.

It seems that Facebook are trying to market themselves as a broadcasting channel for media, journalists and celebrities. This new ‘verified pages’ feature, coupled with the subscription one it launched last year, is just proof that they are trying to encourage users to use the social network in the search for news and information on top of using it to connect with people that they know. Only time will tell on whether they are successful in this aim or not.

‘Verified pages’ has already been made live, so why not try searching for some of your favourite Australian celebrities on Facebook to see if you can spot the small, blue checkmark?