One of the more often overlooked SEO techniques is that of internal links, but it is important to utilize this in the optimization of your website as it can really help to boost your page ranking. But what are internal links, and how are they helpful to an SEO strategy?
Basically, internal links are hyperlinks that direct visitors to the same domain as the one that the link exists on (you tell visitors on one page of your website to go to another section). But what exactly do internal links do for SEO?
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You have to, of course, set up your website properly for internal links to be useful for SEO. How would you do this?
Whilst external links are great for SEO, they are, generally, only effective in boosting the page rank of your home page and one or two of your other bigger pages. When it comes to applying an SEO strategy to the entirety of your website, you cannot go past the use of internal links.