09 Mar 2012

How Web Designers Can Use Psychology To Improve A Website

It is no secret that psychology is useful in a range of industries, not just in the realm of science and counseling, but have you ever considered that it would be beneficial for a web designer to have a basic knowledge of some elements of psychology? Understanding how the human mind works can go a long way to ensuring that a designer is creating the best designs possible.


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Essentially, people will visit a website much for the same reason that they would enter a store or a business – they want to buy or achieve something. Perhaps they are researching a company or a product, or they want to learn how to do something – either way, it is the job of the web designer to ascertain the reasons why people will visit their website and to create the pages accordingly.

Just because someone has visited your website, however, doesn’t mean that they are definitely going to employ your company or buy your products. So, how can a web designer make them do this? Most commonly, through the use of psychological persuasion. You can do this through including a page for testimonials, or making the site ‘likeable’. This will help to compel potential clients or customers to take your business seriously.

A more recent psychological approach for web designers is that of neuro science, mostly for the images that they include on their website. If a website increases the stress of a user because it is too confusing or complex, they are less likely to return or engage with it.

By looking at the areas of websites that could benefit from some psychological understanding, web designers can hugely improve the turnover rate and the usability of their designs.