31 Jan 2014

“JELLY” – The New Social Search App From The Minds Of Biz Stone And Ben Finkel

What do you get when one of the co-founders of Twitter, Biz Stone, and his former colleague, Ben Finkel, put their heads together to come up with a social search app that aims to answer all your questions? Why, “Jelly” of course! The pair developed the app by building on the concept of if you have questions that there is somebody out there who knows the answer.

Stone and Finkel announced the app on their company blog on January 7, saying that “Jelly is designed to search the group mind of your social networks – and what goes around comes around. You may find yourself answering questions as well as asking”.



The app can be downloaded from either iTunes or Google Play, ensuring that users of all devices can participate. Users can then submit questions that can be answered by anyone within their existing social networks. It is also possible for questions to be forwarded outside of the app, allowing for a much broader audience and a wider range of responses.

Stone and Finkel were also eager to point out that the app also lets users perform searches using images. “Images are in the foreground of the Jelly experience because they add depth and context to any question. You can crop, reframe, zoom and draw on your images to get more specific”.

Amy Gesenhues of Search Engine Land pointed out that this is not the first attempt to answer questions in the social search segment – Ask.com, Quora, Yahoo Answers, Google Answers and Facebook have also tried to crack the market but have been unsuccessful. Only time will tell, however, whether Stone and Finkel have managed to make an impression with Jelly.