27 Feb 2013

Watch Out For The New Enhanced Campaigns Of Google AdWords

Google AdWords is an extremely valuable and a popular marketing tool. Because of its number of valuable advantages, Google AdWords has now become an indispensable part of the Advertisers & SEO experts. Initially this tool was started for the advertisers but as the internet market expanded, it becomes a reliable marketing tool for the SEO experts. Recently, Google upgraded the Adwords which now allows the advertisers and SEO experts to target the global market more effectively and smartly with certain ad based contents like date, time, place etc. For enhanced marketing campaigns, Google AdWords has been upgraded with new bidding tools and mobile bid settings. With upgraded and modified settings, a new bid adjustment calculator has been designed which shows users the final bid adjustment.




There is also a Campaign Setting tab which allows the Bid adjustments for mobile, day, time of day and location. The new bid adjustment calculator suggests you the implications of applying multiple bids adjustments. One of the main feature of Google AdWords enhance campaign is the campaign and budget management. Campaign level bid adjustment can be found on top of the ad group bids in the campaign setting tabs. An advertiser can use bid adjustment for day, place and time of the day. The add group level targeting method can be set from -90% to +900% and for Mobile devices, the bid increases by 10%.




The Ads based on context is other important feature of Google AdWords enhanced campaign. This feature allows the advertiser to differentiate Mobile preferred creative which is basically a type of ad selection in Adwords. The other important feature is of conversion type which allows the AdWords to show you the estimated change in impressions, clicks and cost when you convert an existing campaign to enhance. This estimate is based on how advertisers with similar keywords in their accounts bid on mobile compared to other devices. These new added features have made it easier for the advertisers and SEO experts to see the full value of their campaign from various new platforms.