09 Feb 2018

Web Design Trends For 2018

Last year saw many advancements in the website design field, including mobile usage finally overtaking desktop browsing as a user’s preferred means of surfing the internet. This has meant that, this year, we’re going to need to fully utilise mobile functionality in ways we’ve never seen before, whilst desktops must continue to evolve in order to stay relevant. With this in mind, let’s check out some of the top web design trends for 2018:


web design trends for 2018

  • Big, Bold Typography
    With device resolutions getting sharper and easier to read, we are expecting to see custom fonts increasingly used. Headers are key SEO elements and help to order information for the scanning eyes of users – this year, designers will take advantage of this with websites featuring large and impactful headers made with creative typefaces.
  • Custom Illustrations
    Illustrations are a great and versatile way to create images that are playful, friendly and add an element of fun to a website. Experienced artists can make illustrations that are tailored to a brand’s tone. Whilst this trend is perfect for businesses that are fun and energetic, it can also help brands that are typically serious appear more approachable.
  • Drop Shadows & Depth
    This trend might seem a little redundant, as the use of shadows is nothing new. Thanks to the advancement of web browsers, however, we are now starting to see some exciting variations. With grids and parallel layouts, designers are playing with shadows more than ever in order to create depth and the illusion of a world beyond the screen.
  • Mobile First
    Now that mobile usage has overtaken desktop, we have seen mobile design mature greatly. UX issues have become far easier to identify and fix, and micro-interactions provide immediate feedback on your user’s actions. The roll-out burger has also established itself as the menu of choice for mobile devices, minimising clunky menus.
  • Particle Backgrounds
    These are a great solution for the performance issues that websites run into when using a video background. The animations utilise lightweight Javascript, which allows movement to be created as a natural part of the background – and all without taking too long to load. These sorts of backgrounds immediately attraction attention.
  • Vibrant, Saturated Colour Schemes
    This is definitely the year for super excess colours. Whilst brands have stuck with web-safe colours in the past, we are now seeing designers become more courageous in their colour choices – which has led to supersaturation and vibrant shades. This has partially been helped along by advancements for producing richer colours in monitors and devices.

Between all the bright colours, bold gradients and integrated animations, 2018 is gearing up to be one of the most fun years in terms of websites that we’ve seen in a long time. We can’t wait to see what designers are going to come up with next and how they’re going to push the limits. Remember that we have only scraped the surface of this years’ top web design trends and that there are plenty more just waiting for you to discover them.