Digital marketing is one of the best ways your business can engage with your target audience and gain exposure across the internet! Though it is incredibly broad, there are a number of ways to market your business online that offer proven results. Your website may be attractive and functional, but if your clients can’t easily find it when searching for your products and services, then you will have trouble generating leads.
Our favourite digital marketing tools include:
Search Engine Optimisation
Search engine optimisation (or SEO) refers to carefully writing content that is designed to capture the attention of Google and other major search engines. Unfortunately, if your website isn’t within the first page of search results, then chances are your competitors will be. Thankfully, with SEO keywords, meticulously written blogs and the addition of meta tags, you can increase the likelihood of your business ranking number one!
Social Media Campaigns
With social media marketing becoming a key part of our day to day lives, it’s important that you create a clear and cohesive online presence across the relevant pages – we recommend Instagram and Facebook as a minimum! In addition to regular posts and engaging with your followers, you may also consider sponsored posts; you can increase the likelihood that your page will be seen by your target audience!
From the content on your website, to your social media posts and any other interactions that you may have with clients in an online sphere, informative copywriting is critical – this is your chance to prove to potential customers what makes your products and services stand out from the crowd! The content should be tailored to your audience to ensure they feel engaged, and, as we mentioned above, should include search engine optimised keywords for maximum impact.
Another great way to directly communicate with current and potential customers is through eNewsletters. Whether they are a weekly or monthly ebrochure or they are sent out to welcome new customers to your business, this is an excellent way to immediately alert clients to sales and promotions – and generally develop a positive relationship!
Though this may not be an aspect of digital marketing that springs to mind for many people, photography can provide your business with an excellent opportunity to tell your client base all about your products and services – after all, a picture speaks a thousand words! Investing in professional photography for your website is critical, and images that are used across your social media should be a positive reflection of your brand.
Lastly, the most important aspect of any digital marketing strategy – no matter what tools your business is using – is to track your results in real time. This offers invaluable insight into the successes of your campaign, and ensures you know exactly what elements of your strategy are working well for your business, and what aspects need to be adjusted or removed.
Regardless of your business or industry, implementing a well-thought out and unique digital marketing strategy can be one of the most important steps you take toward increasing brand recognition, growing your client base, and experiencing new levels of success. To learn more, please contact Zeemo today.